Plan B (be sure to look at all the pictures!)
Once upon a time there was an enchanted generation that believed everything had to be new and fancy. As this strange generation gathered more and more commodities, their new fancy things turned rapidly into old and undesired junk. Stuff started to crowd attics and cellars. Luckily some smart people took it also to the Recycling centre.
"Old is the new new" said the Trashion Queen on her arrival to the city. "Old is great and it can be re-made into something even fancier!" the nasty spell broke and trashion fever became an epidemic. Old things were allowed to move on from attics and warehouses, shake dust from their shoulders, tell their stories, transform into something new and make people happy. -At least the ones with trashion sense!
The idea of trashion and Plan B was born as a joined enterprise of Designer Anna Holopainen, Advertising Agency Toukokuu and Recycling Centre of Helsinki metropolitan area.
I love this! It deeply inspires me to reuse and refashion! Maybe one should join the Wardrobe Refashion gang once more...!