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Friday, September 12, 2014

kerning is tough - practice


Kerning can be a pain! I am right in the middle of a logo designing project and I am getting cross eyed and brain wrecked trying to get the letters neatly lined. It is challenging and fun, but a pain! 

Here is a fun way to practice the art of spacing.


(Screen shot from Kerntype, the kerning game)


It is Friday! Hooray! Hope you'll have a great weekend!






Monday, September 1, 2014

designing a logo: STHLM SONGS


There is a new record label in town, Sthlm Songs, and it is run by my husband Petter Näse and his business partner Markus "Black" Sjöberg.  I was happy to help them with the logo. Here is my process in designing a logo.

1. Research
I try to get a good feeling and knowledge of what the client want in a logo. I ask for guidelines, pictures or any reference that can give me an understanding of what they want aesthetically. I also ask questions about company values, thoughts and what message they want to come across to their audience. This way I can come up with a good result already at the sketching stage. Having a good dialog with the client is very important.

2. Sketching - the initial stage
I spend a good hour brainstorming and sketching a variety of logo designs. Trying not to be too critical at this stage.

When I am done sketching I choose the best ones, most often 3 to 8 designs, depending on the project, and show the client. These are the initial sketches for Sthlm Songs:


Early in the project they liked the ones with serif capitals on the right. They had come across some of my print designs and wanted to try and take the logo in that direction. Their reference designs were the straight letters and tangled words of "color the world" and the simplicity of a text within a shape, like the apple:






3. Redefining - the middle stage
Now I take the chosen sketch and try to implement the client's wishes and new references into the logo. When done redefining I have 2-4 designs to show the client.




4. Perfecting - the final stage
The record label directors decided to go with their first choice, the bottom right. So we just needed to perfect it to make it work wherever the logo need to be seen. In this case getting the logo out on social media was most urgent.

This is the final design:








Hope you enjoyed following my logo designing process. I really like the process, it is not easy and it shouldn´t be. You have a great responsibility creating a big part of a brand for a company or a private person.

Do not hesitate to contact me if you have any questions about logo designing. This is my way of working, someone else might do it another way. The most important thing is that you communicate with your client to get the best result and happy customers. You will not agree on everything and you don´t always get to show your own personal style, depending on what the client want, but you always get to be creative!


I wish you all a great week!

Love,


Friday, August 22, 2014

summer memories


Some memories from our family's vacation in Finland in early July.





A lot of painting went down during our weeks in Kronoby. Here my sister repaints the terrace to my mother's house in a classic painter's cap.

Below is a paint stained cover I used when painting a summer house on my brother's farm.



My wedding dress and veil is still in my closet in my childhood home. I just had to try it on.



 

My husband gave me a great birthday gift: he made sure he had a car and drove me anywhere I wanted to go second hand shopping for one whole day. We chose to go east towards Seinäjoki and stop whenever we saw a "kirppis" sign (flea market sign) on the road.




Classic things of my childhood surroundings: fields and woods.







Monday, August 11, 2014

doily lion by the bushcrafter







Look what I've won! Jenny of the Bushcrafter had a giveaway (a looooong time ago, sorry for the delayed winner post, Jenny!) and I won this dead gorgeous plush lion made from a recycled doily. The lion is so adorable with its facial expression created by Jenny. I love him!

Be sure to check Jenny at the Bushcrafter out, because she is a true inspiration when it comes to both traditional and untraditional handicrafts!














Friday, August 8, 2014

my lettering process







I have the honour of making letterings for Kyrkpressen, a Christian weekly paper in the Swedish speaking part of Finland. Every week I get a text with thoughts on faith and life. Every week I get to interpret the text into a lettering. I've made my firsts ones, got nine more to go. It requires thought, a lot of drawing and making mistakes. At least for the first one.

I want to show you how I work, what my process is like. Note: this is not the lettering that appeared in the paper, this one I rejected. I get to decide which one I want in print.

Firstly I sketch my ideas with pencil, mostly in my notebook or just on ordinary printer paper. I mostly sketch free hand, but this one needed a grid.




Then I used tracing paper, a semi transparent paper, to make a first pencil drawing of the letters with the details I wanted. I chose to draw Lily of the valley as decorations on the letters. I'll tell you more on why I chose a flower later.




I was happy with the pencil sketch so I used a second tracing paper to trace my letters with ink.




I mostly vectorize my letterings. That way I can change the size and smaller details or kerning. I do not start from scratch drawing the letters in Illustrator, I use Image Trace on my drawings, (with some work in Photoshop before opening the project in Illustrator). It is a very time consuming job, but I like the process.

Here is the first coloured draft. Växt-styrka is growing strength in English. I noticed the dots on the Ä, second letter from the upper left, were not obvious enough, so I remade them.





But then I hesitated because "växt-styrka" is not a real word in Swedish, so I remade the whole second part of the word into "kraft". Växtkraft (growing power) is a more common word.





I really liked how the letters looked in the "växt-styrka" version. More exspressive letters and better flow in the layout. I am happy with the result, but I did not want it in the paper so I drew a whole new one for that.

I chose Lily of the valley because in flower language the flower stands for woman power and innosence. Also "I´ve loved you from the first time I saw you" and ""Get to know me before you judge me". To me these meanings go well with values on growth in a Christian sence.


Here is the lettering I sent off to be printed in the paper:



I have not seen the paper myself, since I live in Sweden, but soon enough I can read it on the web. Here is the archives for the past papers. The lettering says: "God - burning letters or a still breeze". The lettering is based on a text written by Mia Anderssén-Löf, who is a pastor in the Lutheran Church in Finland.


Hope you enjoyed taking part in my process. Please, do not hesitate to ask if there is something you-re wondering about when it comes to lettering!










Saturday, July 26, 2014

the accidentally great photographer



I accidentally hit a button on the camera of my phone, and before I found out about it I had snapped some weird photos, and this one mesmerizing photo. Of my skirt and shoes, maybe not the most exciting objects, but the photo is surreal and nice! And we are on our way to the beach so the photo gives me good vibes!

Happy weekend y'all!