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Tuesday, October 21, 2014

lettering workshop in stockholm november 18th






I am happy to announce that our Lettering Workshop together with Vintagefabriken will be held on November 18th at 6 o'clock in the evening. For four hours we will learn some basics in lettering, play and draw our way to fun and beautiful letters and go home with something useful!

The seats are limited so be sure to sign up (click here to go directly to registration)! You'll also find more info (in Swedish) via the link.







Wednesday, October 8, 2014

calligraphy for the Jakobsson family



This fall I got to design my biggest lettering to date. Two prints measuring 70 cm x 100 cm each of calligraphy letters and words. I really enjoyed this commission work. I got to deliever the prints in person and they hung them up right away. Both customer and designer were very happy with the result. It was a perfect match of style and meaning behind the design.

The calligraphy letter is the first letter in the word written inside the letter (click on the pic and zoom in all you can!). The words have special meaning to the members of the family.

I painted the letters with a foam brush and because the prints are so large scale you can see the details of the strokes really well and I think it is very beautiful.




Here are some pictures from the livingroom where the prints are residing (thank you Jakobsson family for the pictures!).





This was a great project! I hope I get to do more of this kind.

All the best!



Tuesday, October 7, 2014

I spy me on the internet



Here is my Typography Calendar 2014 in our friends appartment, that was sold earlier this year through hemnet.se. (I loved their appartment, but I now love the house they are living!)



Here is a screenshot from a blog post about my Lettering Workshop in Jakobstad in March this year. The students were really good! Everybody who participate in my workshops suprise me with how good they are drawing and lettering. And they surprise themselves most of the time, realizing how good they actually can work with pen and paper.

Soon I am on it again, a Lettering Workshop will be held at Vintagefabriken in Midsommarkransen, Stockholm in November (change of date since last posting). I will give you full information soon!

Have a great week!




Friday, September 12, 2014

kerning is tough - practice


Kerning can be a pain! I am right in the middle of a logo designing project and I am getting cross eyed and brain wrecked trying to get the letters neatly lined. It is challenging and fun, but a pain! 

Here is a fun way to practice the art of spacing.


(Screen shot from Kerntype, the kerning game)


It is Friday! Hooray! Hope you'll have a great weekend!






Monday, September 1, 2014

designing a logo: STHLM SONGS


There is a new record label in town, Sthlm Songs, and it is run by my husband Petter Näse and his business partner Markus "Black" Sjöberg.  I was happy to help them with the logo. Here is my process in designing a logo.

1. Research
I try to get a good feeling and knowledge of what the client want in a logo. I ask for guidelines, pictures or any reference that can give me an understanding of what they want aesthetically. I also ask questions about company values, thoughts and what message they want to come across to their audience. This way I can come up with a good result already at the sketching stage. Having a good dialog with the client is very important.

2. Sketching - the initial stage
I spend a good hour brainstorming and sketching a variety of logo designs. Trying not to be too critical at this stage.

When I am done sketching I choose the best ones, most often 3 to 8 designs, depending on the project, and show the client. These are the initial sketches for Sthlm Songs:


Early in the project they liked the ones with serif capitals on the right. They had come across some of my print designs and wanted to try and take the logo in that direction. Their reference designs were the straight letters and tangled words of "color the world" and the simplicity of a text within a shape, like the apple:






3. Redefining - the middle stage
Now I take the chosen sketch and try to implement the client's wishes and new references into the logo. When done redefining I have 2-4 designs to show the client.




4. Perfecting - the final stage
The record label directors decided to go with their first choice, the bottom right. So we just needed to perfect it to make it work wherever the logo need to be seen. In this case getting the logo out on social media was most urgent.

This is the final design:








Hope you enjoyed following my logo designing process. I really like the process, it is not easy and it shouldn´t be. You have a great responsibility creating a big part of a brand for a company or a private person.

Do not hesitate to contact me if you have any questions about logo designing. This is my way of working, someone else might do it another way. The most important thing is that you communicate with your client to get the best result and happy customers. You will not agree on everything and you don´t always get to show your own personal style, depending on what the client want, but you always get to be creative!


I wish you all a great week!

Love,


Friday, August 22, 2014

summer memories


Some memories from our family's vacation in Finland in early July.





A lot of painting went down during our weeks in Kronoby. Here my sister repaints the terrace to my mother's house in a classic painter's cap.

Below is a paint stained cover I used when painting a summer house on my brother's farm.



My wedding dress and veil is still in my closet in my childhood home. I just had to try it on.



 

My husband gave me a great birthday gift: he made sure he had a car and drove me anywhere I wanted to go second hand shopping for one whole day. We chose to go east towards Seinäjoki and stop whenever we saw a "kirppis" sign (flea market sign) on the road.




Classic things of my childhood surroundings: fields and woods.